The Broad Museum, funded by billionaire philanthropists Eli and Edythe Broad, is one of the hottest tickets in downtown Los Angeles. Just scan the huge stand-by crowds for tickets (which are free) on a weekday early in the afternoon. Maybe they heard about the special selfie opportunities?
The millennial crowd seems to swipe patiently on their iPhones while eating from food trucks parked in front of the giant white building. Origami-like corrugated folds covering a vault-like interior with glass elevator and escalator, The Broad’s architecture accentuates the contemporary art inside.
Housing more than 2,000 works of art (with about 200 displayed on rotation), this stunning museum exhibits some of the most prominent holdings of postwar and contemporary art worldwide. With its innovative “veil-and-vault” concept, the 120,000-square-foot, $140-million building features two floors of gallery space to showcase iconic examples of the prime works of Jeff Koons, Yayoi Kusama, Keith Haring, Jean-Michel Basquiat, Takashi Murakami—to name a few.
I was left speechless by the special exhibit of Cindy Sherman’s body of work. Featuring her earliest black-and-white photos to images completed this year, this expansive exhibit extends over all of her major periods. We see her chameleon-like transition as she interprets different social themes using herself as the model—woman as sex object, victim, warrior, society matron. This is nothing less than spectacular. [The exhibit closes October 2 and advance reservations are highly recommended.]
The social media star at The Broad is undoubtedly “Infinity Mirrored Room”, the creation of Yayoi Kusama (better known for her polka dots). With its colorful blitz of glimmering outer-spacelike points of light, it resembles the LACMA’s “Rain Room” exhibit. [The singer Adele filmed a music video inside Kusama’s installation.] “Infinitely Mirrored Room” is a selfie magnet for posting on Facebook and Instagram. The other popular selfie is the gigantic ten-foot-tall wooden sculpture “Under the Table” by Robert Therrien.
One of my hands-down favorite works is Murakami’s 82-foot-long mural “In the Land of the Dead, Stepping on the Tail of a Rainbow”, featuring demons, dragons and mythic Taoist, Buddhist, and Confucian figures roiling in a tsunami. This has been one of the Broad’s biggest attractions for children and teenagers. His “Red Blood, Black Blood”, is also a mesmerizing painting.
Breathtaking in beauty, The Broad rivals any contemporary art museum I have ever visited (including MOMA in San Francisco, NewYork and Los Angeles, London’s Tate Modern, Chicago’s Contemporary Museum of Art, New York’s Guggenheim and Whitney.) As the preeminent museum for featuring the ever-growing popularity of younger artists, The Broad provokes and challenges our appreciation of art in our own era. Reserve your tickets now!